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Special Skills

Primary 

Program Management · Experience + Event Marketing · Strategic Planning · Data Driven Decision Making · Campaign Strategy · Research and Case Study Development · Project Planning · Campaign Strategy · Creative + Strategic Pitch · Workshop Facilitation · Content Strategy + Execution · Account Management · Scopes of Work · Communication Strategy  

 

Secondary

Public Relations · Event Management · Content Creation · Digital + Social Media Marketing  · Digital Photography · Multi-disciplinary Teams  · Attention to Detail 

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Diligent professional with 10+ years of experience and a proven knowledge of account development, campaign management, and client relationship management. 

E D U C A T I O N 

Loyola University Maryland: Baltimore, MD

Bachelor of Science (B.S.) Biology (May 2009) 

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A W A R D S | H O N O R S

Tri Beta Honors Society 

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C E R T I F I C A T I O N S​

Teach for America Alumni, 2009 

ej ruane

Contact

c: 973.951.8062 | email: erinjruane@gmail.com

@ej.ruane 

Professional Experience 

SENIOR PROGRAM STRATEGIST 

George P Johnson: remote, Boston MA based

september 2022 - august 2024

  • Strategic Planning and Execution: Developed comprehensive program strategies and oversaw their implementation to meet organizational goals.

  • Analytical and Critical Thinking: Expertise in analyzing data, identifying trends, and using insights to inform strategic decisions and optimize program outcomes.

  • Innovation and Problem Solving: Created innovative solutions to challenges, continuously seeking ways to improve program processes and outcomes.

  • Leadership and Team Management: Led and motivated multi-disciplinary teams, fostering collaboration, and ensuring effective communication across all levels.

  • Experience Design: Designed and planned successful events, from concept to post-event analysis, ensuring they met strategic objectives.

  • Audience Engagement: Created and implemented strategies to engage and connect with diverse audiences, enhancing participation and satisfaction.

  • Group Facilitation: Facilitated workshops, guiding teams through strategic planning, ideation, and problem-solving sessions to achieve targeted outcomes.

  • Communication and Pitch: Delivered strategic pitches to stakeholders, effectively communicating program value propositions and securing necessary buy-in and resources. 

  • Versatility: Navigated and thrived in dynamic environments, quickly adapting to new challenges, subject matters, and team compositions.

SENIOR PROJECT STRATEGIST 

Trumpet Advertising: new orleans, la

july 2021 - july 2022

  • Campaign Strategy Development: Created comprehensive advertising campaign strategies that aligned with client goals and market trends.

  • Market Research and Analysis: Conducted in-depth market research and analyzed consumer data to inform strategic decisions and identify opportunities.

  • Brand Positioning: Developed and refined brand positioning to ensure a strong, consistent brand identity across all advertising efforts.

  • Creative Direction: Guided the creative process, ensuring that all campaign elements were innovative, on-brand, and effectively communicated the desired message.

  • Client Relationship Management: Built and maintained strong relationships with clients, understood their needs, and provided strategic counsel.

  • Multi-Channel Campaign Management: Managed integrated campaigns across multiple channels, including digital, print, social media, and broadcast.

  • Performance Metrics and Evaluation: Defined key performance indicators (KPIs) and used analytics to measure campaign success, making data-driven adjustments as needed.

  • Budget Management: Developed and managed campaign budgets, ensuring efficient allocation of resources to maximize ROI.

  • Team Leadership and Collaboration: Led and collaborated with cross-functional teams, including creative, media, and account management, to deliver cohesive and effective campaigns.

  • Trend Analysis and Forecasting: Stayed ahead of industry trends and predicted future market movements, ensuring that strategies were current and competitive.

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MARKETING, COMMUNICATIONS +  EVENTS MANAGER

Bacchanal + The Elysian Bar Hospitality: new orleans, la

march 2017 - june 2021

  • Strategic Marketing Planning: Developed and executed comprehensive marketing strategies to meet organizational objectives.

  • Event Management and Coordination: Produced and managed national and local events and fundraisers to enhance brand visibility and engagement.

  • Public Relations and Media Relations: Acted as the primary contact for media inquiries and managed public relations efforts to strengthen the company's image.

  • Market Analysis and Research: Conducted market research studies and analyzed findings to inform strategic decisions and optimize marketing efforts.

  • Digital Media Design and Production: Designed and published digital media assets to promote internal and external initiatives effectively.

  • Fundraising and Sponsorship Development: Developed and implemented strategies for fundraising and securing sponsorships for various events and initiatives.

  • Pricing and Revenue Strategy: Created and adjusted pricing strategies to balance company goals with customer satisfaction and market conditions.

  • Brand Promotion and Development: Formulated marketing activities and policies to enhance product and service visibility and alignment with market needs.

  • Cross-Functional Team Collaboration: Coordinated with advertising and promotion managers and other teams to ensure cohesive and successful marketing efforts.

  • Advertising and Promotion Management: Oversaw advertising campaigns and promotional activities to drive brand awareness and business growth.

STRATEGIST + FACILITATOR 

Momentum Worldwide (GumboLive Think Tank): new orleans, la

october 2014 - january 2016

  • Project Lead, Led teams to craft marketing strategies for Fortune 500 companies within 24-48 hour time period 

  • Facilitated innovation lab workshops for clients,customized itineraries and compiled key takeaways. 

  • Prepared reports of findings, illustrating data graphically and translated complex findings into written text. 

  • Sought and provided information to help companies determine their position in the marketplace. 

  • Gathered data on competitors and analyze their prices, sales, and method of marketing and distribution. 

LEAD TEACHER 

Sylvanie Williams: helena, ar

New Orleans College Prep: new orleans, la 

august 2009 - august 2014

  • Instructed students individually and in groups, using various teaching methods such as lectures, discussions, and demonstrations.

  • Adapted teaching methods and instructional materials to meet students' varying needs and interests.

  • Established clear objectives for all lessons, units, and projects and communicate those objectives to students.

  • Established and implemented behavior plans and procedures for maintaining safe and effective learning environment order 

Training & Workshops

GPJ Mentorship Program | 2022 - 2023

Julian Cole's Strategy School | Julian Cole 2023-2024 

Campaign for Equity | Racial Equity Institute | Deena Hayes-Greene 

Training Together Vote 2020 | Vote Save America | Ashley Williams

200 hr Yoga TT | Laughing Lotus | Katie Treadwell 

Interior Design Comprehensive | Masterclass | Erinn Valencich 

Social Media Marketing | Hootsuite Academy

Level 1 Photoshop | Tulane University SoPA | 

Love and Logic Educator | Teaching with Love and Logic | Debbie West

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References

Happy to provide contact for referrals 

upon request

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